Starbuck's moves its registered office in London.

Unlike some large international companies such as Apple, Google and Amazon, who have chosen to outsource their management in a low-tax country, Starbucks took the floor against announce the relocation of its headquarters in London.

No tax between 2009 and 2013

It 'true that the group was put in the spotlight and led to parliamentary and UK consumers to pay more taxes in the country where the profits are very important. In fact, their headquarters were transferred to Amsterdam, there are a few years, in order to pay less taxes as possible. And the result was impressive. As a result of this exercise tax, the group had failed to pay taxes at all between 2009 and 2013 in the UK, while the total profit was about 390 million euro.

But a simple set of charge transfer, the Group result for the UK was close to zero. Starbuck is actually deducted from its income, expenses for purchases of coffee and interest on intercompany loans. In addition, they took advantage of the previous years' losses to transmit the following exercises. Most of the income was then returned to the Netherlands, where taxation is much more beneficial to the company. The Labour MP who chairs the public accounts committee of the municipalities and that was also responsible for tax practices of other major groups, wondered then how could Starbuk to declare losses, while the UK market was its cheaper market d ' Europe and the most profitable.

Fiscal logic for the business logic

In transferring its headquarters in London, the group will therefore cease to transfer income to subsidiaries in other countries and, therefore, should pay about € 24 million of additional fees. However, this fiscal logic, even if it has to get the group to pay more, was calculated and planned. So, in order to look good, Kris Engskov, President Europe, Middle East and Africa Group, announced back in London in which he renounced the practice of tax optimization, but in reality, it is good business logic that takes over. For the group, because of good profitability and exceptional market that brings in the UK, it is expected to continue to grow in this country with the opening of another hundred shops in the first place. And mea culpa helps to restore a tarnished image with consumers.

And it is a political choice as these new stores will increase their market share, which is already more than half of those who have in Europe. However, only few pigs will move to London, most of them still remained in Amsterdam. It remains only to know what results will be published as of this year and see the amount of taxes that the group established to see if Starbuck has kept its promises.